The Dish

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Every week there are articles published that are of interest to promotional products industry professionals across the land. To save you time, a rotating group of PromoKitchen chefs have culled the internet for the ones you should read and the ones you should skip. This week’s Dish was authored by Chef Jon Norris

 

B2B sellers upgrade their websites – “Must Read” Article of the Week

The Promotional Products Industry is not alone in B2B technology transformation.  This article touches on the e-commerce platforms, product ratings/review and click to chat features.  Most intriguing is the dive into “pricing transparency”.  After you read this article, load up your website and make sure your B2B site is keeping up with technology trends!

Tailor Brands raises $4M to have robots design logos for you

Admit it, at some point you have thought about your job being replaced by a robot.  We never would have assumed that the true design aspects of marketing would be replaced by robots…. No So Fast.  Automated logos design is now very cost effective and done by robots.  Now for the industries sake, let’s hope they make a single-color version!

Understanding Demand-Side Platform Advertising and Choosing the Right DSP for Your Brand

As an industry, these are the dollars that we are competing against. “DSPs buy ad impressions across ad exchanges with specific targeting in mind. This is done in an automated way across various types of digital platforms from display, mobile to search and video.” PPAI has launched a “get in touch” initiative.  Imagine if our products/programs could instantly provide feedback as to the number of people that we “touched”.  

What Email Marketers Can Do to Stop Unsubscribes

We love sending emails in this industry.  If you learn nothing more than this…”Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes”

American Apparel Declares Bankruptcy, To Be Acquired By Gildan – “Don’t Waste Your Time Reading” Article of the Week

This is like the Kardashian family.  Just when you think they went away, they somehow get back into the headlines.  Stop….The…..Madness…