Stephen Musgrave is the Executive Vice President, Sales & Marketing at Genumark Inc. based in Toronto, ON. With a love for art and printmaking from a young age he found himself leaving a few years run in a screen printing shop to join Rightsleeve Marketing in various roles over a decade before settling into the Genumark team after an acquisition in 2019.

Stephen leads an eclectic team that combines innovative, design-driven merchandise with heavy-lifting logistics to solve the complex problems of top brands across North America. As a musician and artist, Stephen brings a unique perspective to the business, developing a wide array of improvisational, creative solutions for his customers while continuing to build upon the foundation of one of the most respected distributor companies in the industry.

Fave promo product: I love the classics done with great design - current is my long sleeve from the band Storm Keep with a castle and wizard on the front. How could you go wrong?

Fave musician: Changes pretty frequently. Yusef Lateef? Mark Dimon? Morbid Angel?

Year started in promo industry: 2007

Profession before promo industry: a series of character-building jobs - painter, shipper, receiver, farm hand

First promo ever sold: I learned how to screenprint to painfully hand print 150 shirts for my own band on my kitchen table in 2003…does that count?

Where do you live: Hamilton, ON

Fave place to vacation: Roadtrips anywhere

Hobbies: bottle rocket play, pop rocks consumption, family activities, live music, paying it forward, finding the fun in everything.

Fave alternate word for promo: Branded Merch

Fave quote: "Dwell in possibility." Emily Dickinson

Most Overused word: follow your heart