The Power of Promotional Products in the Aftermath of Tragedy: A Conversation with Luke Freeman


On today’s episode Mark Graham (commonsku) and Danny Rosin (Brand Fuel) welcome Luke Freeman to the podcast. Luke is the President of Fort Lauderdale based distributor Wizard Creations.

Luke played an instrumental role in rallying his community in the aftermath of the tragic school shooting in Parkland, Florida. Luke brought his community together to raise funds for the victims of the tragedy as well as to raise awareness on how to make schools safer everywhere.

The promotional products industry plays a role in national crises, often in supplying products to help those impacted by the tragedy. In other cases, we see products emerge in response to crises as is the case with the clear backpacks that were distributed to students at Marjory Stoneman Douglas High School after the shooting.

We wanted to discuss what it means for us in the industry when it comes to products that are deemed controversial. How do we handle discussions when clients ask for these products? What do we do if we as distributors have a moral objection to the product or the client’s industry? We wanted to delve into these questions on the podcast today as our industry is very diverse in terms of the products we produce and the people that purchase them.