Tempe, AZ based Marshall Atkinson is the Professional Services director for InkSoft, and program owner for the new InkSoft Production Manager software. In the Professional Services capacity, Atkinson provides coaching to shops on operational efficiency, continuous improvement and workflow strategy, business planning and strategy, employee motivation and management and sustainability.

The InkSoft Production Manager tool is a new application under development that will automate production order scheduling and provide real time data analytics and metrics to proactively run your shop. For more information go to Marshall is accessible by email at or at (480) 351-0740.

Marshall has over twenty years in the decorated apparel industry, rising up from an art director and vice president of operations positions in Florida to become a Chief Operating Officer with Visual Impressions before moving on to start his own company. He has championed two companies to become SGP certified sustainable printers.

A frequent trade show and webinar speaker, Atkinson continues to write for leading industry magazines such as Impressions, Printwear, Wearables and Images. He publishes his own blog weekly at

Marshall can be followed on Twitter at, on LinkedIn at, and on Instagram at @marshallatkinson.

Favorite Promotional Product: T-shirts!

Favorite Musician: Rush

Year Started in the Promo Industry: 1993

Profession Before the Promo Industry: Graduate Student

First Promotional Product you sold: T-shirt

Where do you live: Gilbert, AZ

Favorite Place to go visit: Beach House at Alligator Point, FL

Hobbies: Spending time with my family, FSU Football, art, reading, movies, travel, good beer, cooking on the grill, the beach

What is your favorite alternate word for the term "Promotional Product": Mystical branding magic

Favorite Quote: "If you aren't early, you are running late"

Most Overused Word: "Awesome"

What do you enjoy the most about blogging?: Helping and teaching people what I know.  It's giving back to the industry that has brought me so much success over the years.  It's fun and it helps me focus on being better everyday.