Larry Cohen is the Founder and CEO of Axis Promotions, a promotional products agency based in New York City. Larry started Axis Promotions in 1992, when he saw a need for disposable binoculars for the NBA. Now, Axis Promotions is an award-winning agency with five locations across the country.

Axis Promotions specializes in brand development in the promotional products marketplace. Axis has been named Counselor Magazine’s Top 40 Distributors 5 years in a row, Promo Marketing Magazine Top 40 Distributor, and PPB Greatest Companies to Work For. 

When Larry is not mentoring at Axis, he is serving on the PPAI Editorial Advisory Board, PromoKitchen Advisory Board, Peernet Marketing Committee, and chair of the North American Leadership Conference.


Favorite Promotional Product: Silly Putty

Favorite musician: U2

Year started in the promotional industry: 1992

Profession before the promotional industry: Attorney

First Promotional Product you sold: Disposable Binoculars 

Where do you live? Chappaqua, NY

Favorite vacation: Safari in South Africa

Hobbies: Crossfit, Golf, Sports with Kids, Travel, Photography

Favorite Quote: Sometimes you gotta say "What the F", make your move… every now and then, saying "What the F", brings freedom. Freedom brings opportunity, opportunity makes your future.  – Risky Business

Most overused word: Out of the box

You will not catch me without: My hair sticking up

Favorite sports team: Duke Blue Devils

Bet you did not know: I was an EMT on a Rescue Squad