Joining us today in the guest chair is Jessica Hiner, VP of Key Accounts at The Magnet Group.
Jessica got her start in the industry in 2003 when she worked as an Account Executive at the distributor Promotion Concepts. It was during this time that she had the chance to work with the great Paul Kiewiet, where she learned how to sell promotional products in the most creative and strategic way possible.
In 2007, she moved over to the supplier side when she joined the Magnet Group. Since then it’s been a swift rise throughout the organization as she has moved from a regional sales rep to VP of Key Accounts in a few short years. Bill Korowitz, Magnet’s CEO, counts Jessica has one the organization’s key lieutenants.
Armed with such experience, I’m looking forward to exploring the world of promotional products with Jessica and getting her take on the shifting sands that we see in our industry today.
Today’s PromoKitchen podcast is brought to you by Get In Touch! —PPAI’s industry branding campaign. This month Get In Touch! is live and on stage at Advertising Week with Seth Godin, Tuesday, September 27 at 11am at B.B. King’s in New York.
Want to see Seth Godin live? Experience Advertising Week? PPAI has complimentary tickets for you.
So get in touch today to request your tickets to see Seth present, “Getting In Touch With The Work That Matters” during Advertising Week in New York City.
Session attendees will receive a limited edition art print from Seth’s new 800-page volume of work, What Does It Sound Like When You Change Your Mind? A print signing with Seth will immediately follow the session.
Learn more about the #GetInTouch! campaign here.