Today’s guest caught our attention when we came across an Inc Magazine article titled “This $22 Billion Industry Is Dying. Meet the Startup Reviving It.” The article was about a feisty and innovative player called Alyce, an AI powered corporate gifting platform. The article exposed some of the deepest insecurities we have about the promotional products industry: poor quality products, gifts that don’t resonate with their recipients and the difficulty in tracking ROI. Alyce set out to address all of these problems with their beautifully designed and tech forward platform.
So, in PromoKitchen fashion, we reached out to the source and asked to dig in a little deeper. And today, we are excited to welcome Greg Segall, founder and CEO of Alyce to the podcast. Our goal is to understand the role that Alyce plays in our industry and to see what the future holds according to Greg.
Before we get started, here’s some background on Greg and Alyce.
Founded in December 2015, Alyce tells a corporate gifter exactly what to send and the most impactful times to send. According to the company, U.S. corporations spend $120B on corporate gifting and incentives each year and 90% of it is untracked in CRMs, unmeasured for ROI, and/or irrelevant to the recipient. By gifting smarter, Alyce strategically builds stronger connections, decreases churn, retains employees and closes prospects faster.
It’s a compelling value proposition and one that appeals to modern day marketers looking for something a little different than what our industry traditionally offers.
Please welcome Greg to the podcast!