In today’s episode, we welcome Paul Bellantone, President and CEO of PPAI, back to the program. Paul is no stranger to the PK podcast as he’s joined us in past episodes to weigh in on everything from what he thinks of the term swag to how we will continue to be relevant as a profession.
We turn our focus today towards an exciting and daunting topic: the shifting demographics of the industry and how our association is managing this change. Additionally, the traditional norms are starting to shift as companies like Alibaba and Amazon direct their attention towards our industry. We need to be prepared for the day when the cozy conventions of our industry aren’t as cozy as they once were.
Of course, with change comes opportunity and that’s what we will explore in our conversation today.
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