Mark Schaefer of Schaefer Marketing Solutions is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at businessgrow.com (one of the top marketing blogs in the world) and co-hosts the successful marketing podcast The Marketing Companion. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter and Return On Influence (named one of the top business titles of the year by the American Library Association), plus his latest book, Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. This episode's topics include: the power to publish, sharing your voice online in a genuine and authoritative way, blending online and offline authenticity, and utilizing the web as a way to extend your strengths. Join chef Roger Burnett and chef Mark Graham as they visit with guest-chef (and world renowned marketer) Mark Schaefer, to deep dive into a delectable marketing dish worth serving.
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