Kirby Hasseman is the owner of Hasseman Marketing and Communications and the author of multiple business books including his latest, Delivering Marketing Joy: Using Promo To Grow Your Business The Right Way. A compelling content creator with over fifteen years experience, Kirby hails from the birthplace of the promotional products industry (listen to hear the story!) and is growing his distributorship into a dynamic creative agency that believes strongly in a service-over-sales model. Tune in to learn how you can grow your business the right way with Kirby Hasseman! This conversation was sponsored by our friends at Essent. As the leading provider of business management and commerce solutions in the promotional products industry, Essent makes managing a promotional products business easier.