Mitch Mounger, the erudite and candid CEO of Sunrise Identity, a very successful distributor located in Washington, joins us to discuss some of the secrets behind their success, including their open book management philosophy and getting services ahead of product in the selling cycle. Among other topics, (including best sales types and answering our '10 questions about Mitch'), he also shares his transition from having a closed attitude towards suppliers to opening up and sharing more information that results in stronger relationships and closed sales. The PK Podcast is a weekly conversation featuring guest suppliers, distributors and service providers discussing opportunities, challenges and insights into the promotional products business. The purpose of the podcast is to to bring the conversation we are already having at shows and restaurants to a public forum where we can all listen and learn. As a continued commitment to mentor those new in the industry, the podcast will feature a broad spectrum of topics. If you wish to participate in the podcast, please read our editorial guidelines then fill out our form and we’ll be in touch!