Every week there are articles published that are of interest to promotional products industry professionals across the land. To save you time, I have culled the internet for the ones you should read and the ones you should skip.
Trump-Pence Unveils Modified Logo – “Must Read” Article of the Week
Oh my! How did every single person in the Trump organization miss the obvious sexual undertones of the first Trump-Pence logo? If you missed it, the original logo showed the “T” in Trump ‘penetrating’ the “P” in Pence as part of an American flag illustration. After a day or two – and some very amusing Twitter comments – the logo was changed to something a bit more traditional. The moral of the story: when you are running for the highest office in the country, have more than one set of eyes on something that will adorn just about every promotional vehicle that will be used during the campaign.
Look, I’ve had just about enough of the Pokemon Go craze as much as you have. However, the fact remains that the augmented reality technology behind it is a game-changer and is here to stay. If you don’t believe me, know that in less than two weeks after launch, Pokemon Go is rivaling Twitter for total daily users. This story shares how some retailers are drawing clients in with meetups, promotions, or even investing in Pokemon inventory. More than anything, this is the future of marketing as more companies will marry augmented reality to a reliable, fun, and portable game experience in an effort to engage the end buyer.
As most companies in the promotional products industry (especially on the distributor side) fall under the category of “small business,” this is a very revealing article about what it takes to keep it running. From establishing processes to understanding that the goals of a small business are always shifting, the author shares some real-world experiences that have helped her business.
You weren’t invited to the annual ASI Counselor Awards last week in Chicago? Don’t feel bad, as I wasn’t in attendance either. However, here is a link to all the deserving winners of the prestigious awards and it’s well worth some of your time – and not only for the Top 40 distributor and supplier lists. Great articles about the Person of the Year (Chuck Fandos), International Person of the Year (LeeAnn Schumacher), and Distributor Entrepreneur of the Year (Brian Abrams) give you some insight on how industry leaders our shaping the world of promotional products.
Sales of Cavs Merchandise Smash NBA Online Store Records – “Don’t Waste Your Time Reading” Article of the Week
You mean that after winning a major American sports championship – especially in a city that hadn’t won a title in any sport for about 70 years – fans bought a bunch of merchandise? While I’m very happy for my friends in Cleveland who have waited far too long for a taste of victory, I don’t see how this this obvious outcome equates to news. Frankly, I would expect a lot more from a publication carrying the Crain’s name.